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Clinique China hired our services for one of the longest-running, farthest-reaching experience marketing campaigns to ever run in China. In a bid to increase sales Clinique hired multiple Red Suit Experience professionals to design a still ongoing 18-month long, China-wide rebranding campaign.
After extensive research, we recommended that instead of embarking on a rebranding campaign, we suggested they maintain their packaging and materials but instead strive to associate the brand with whimsy and youth. One of our professionals worked at a different Clinique counter every weekend, drawing crowds with art and performances, and spurring sales by requiring a receipt for a purchase of more than RMB 2,000 in order to acquire a bespoke balloon or become part of the performance.
Clinique- Experience Marketing
Everyone is a photographer
Creating the most exciting moment in a customer's day powered by the ever ready camera phone allows your brand to be personally recommended through the action of sharing.
Everyone loves balloons!
Customers share photos with their friends and extend the brand a personal recommendation through the act of sharing.
Identification and Education
Identifying the customer's personal needs is what magicians excel at. Educating the customer based on knowledge of which situations lead to choice of the brand and product is what we excel at.
Preparing the customer
Marketing magicians rewrite the rules of what is the local reality by substituting the customer's perception of the product with that of the brand's message.
The customer experiences the product
By way of magic prepping techniques, the customer undergoes the steps of accepting the product as their own brand choice.
Turning adults into children.
The customer associates the emotion of wonder with the brand and now is conditioned to be the teacher for their social circle.
Empowering the sales staff
Morale and a sense of purpose are what truly allow staff to sell products. Giving the staff a tool that customers do not have defensive attitudes towards is what we design for your situation.
Good performers promote an aura of celebrity. Our marketing performers promote a demi-celebrity experience for your customers which makes us more approachable, keeping the attention on the brand.
Eating out of your hand
Customers eating out of your hand creates the negative association of subservience. However, the brand eating out of the customer's hand associates ownership and a nurturing relationship.
Transference of choice
Traditional marketing attempts to transform the entire audience by broadcast of the message. The more effective method is to create the acceptance of one person in front of the many people.
Associating personal choice
By creating promotional gifts on demand, the balloon art tool allows us to associate personal identity/ fulfillment with personal choice, whether that identity be a parrot or pig-bear.
Tipping point of direct sales
Allowing consumers to enter the mindset of children allows them to spend money like children. Attaching the want of a child with the need of an adult is one of our effective tools for direct sales.
She said YES... to the balloon
Experience marketing is about creating social situations in which the customer knows to say yes! More importantly, it is about how the situation affects the onlookers open to a brand experience.
Our experience marketing campaigns are all turn key from research to planning to production. Our team consists of experts of each field including custom music specifically designed to imprint certain qualities in the customer's experience. Please select the triangle button for an example track Helios by Greg Perez